Do you want to attract to your side:
partners and retailers that take environmental criteria into account in business communications;
consumers of the new Z-generation – “the most altruistic generation in history”, who is conscious about environmental issues;
responsible consumers seeking solutions not only to their own problems, but also to the global nowadays problems?
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57%
of Russians are more likely to purchase a product from a company that communicates its participation in environmental protection projects (OMD, 2023).
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67%
of Russians note that they have more trust in companies that openly communicate their implementation of environmental principles (NAFI, 2022).
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36%
of Russians pay attention to ecolabels, and 56% of them are willing to pay extra for products that have ecolabels (Nielsen IQ, 2022).
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Your argument: the Vitality Leaf ecocertification
This label on the packaging is a guarantee of the environmental safety of the product for humans and the environment. It is a sign of the leader of sustainable production in its product group. And it is the only ecolabel in Russia, recognized internationally due to the scientific approach to evaluation of products, projects and services based on a multipurpose life cycle analysis.
Product Life Cycle Assessment ISO 14024, GOST R ISO 14024-2000
Ecocertification is the main tool for sustainable production and consumption according to the UN position
It provides:
- The legitimate and credible use of the term “ecoproduct” and other environmental claims in communications of various levels (B2C, B2B, B2G);
- A strong argument against skepticism and greenwashing — and in favor of trust;
- Differentiation from competitors who have not yet had time to respond to new market challenges;
- The image strengthening, increasing loyalty of consumers, partners and retailers;
- Market expansion with the help of responsible consumers’ choice;
- Participation in private and public tenders with environmental criteria;
- Often-reducing costs from the implementation of resource-saving production technologies, optimization of packaging, logistics and other aspects.
Why the Vitality Leaf? Everything is serious!
World-class expertise
It is a member of The Global Ecolabelling Network (GEN) along with other type I ecolabelling programs operating in 27 countries of the world.
Accredited in the International Program of Mutual Confidence and Recognition of 23 world leading ecolabels (GENICES).
Expert auditors with environmental education, experience in environmental certification for over 10 years, leading auditors of international qualification (ISO 9001, ISO 14001, OHSAS 18001).
Trust and transparency
Independent accredited certification body in accordance with ISO 17065, registration number is RA.RU.11НВ64.
Evaluaton criteria are developed publicly, with the participation of industry experts.
The certification procedure and requirements of the standards are always in the public access.
Integrated scientific approach to assessment
Verification of products and services based on life cycle analysis: raw materials, production, packaging, transportation, storage, operation, utilization.
Clear, multiple, scientifically based assessment criteria, taking into account the latest scientific data and best international practices.
Mandatory on-site audit of the enterprise.
Engaging of accredited laboratories for testing.
How the verification is going on?
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Application from the manufacturer
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Contract and payment
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Documentation Analysis
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On-site audit
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Expert opinion
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Expert Board
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Issuance of certificate of compliance in case of positive verification results.
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Using the ecolabel in communications and marketing
Application from the manufacturer
You fill out the application in the form established by the certification body, sign it, seal and send it to the Ecoiogical Union.
Contract and payment
We review the application and decide whether certification is possible. If it is possible, then we calculate the certification fee and offer you to sign a contract. Work begins in case of 100% prepayment.
Documentation Analysis
You send the required documents to the certification body in electronic form to confirm compliance with the standard. We check the main part of the documents during the on-site audit of the enterprise.
On-site audit
Auditors inspect production site, warehouse and other premises, check the necessary documentation, evaluate production processes, evaluate management systems’ elements.
Expert opinion
Based on the verification process, we form an expert opinion on the compliance or non-compliance of the object with the criteria of the standard.
Expert Board
The board consists of the head and experts of the certification body. It analyzes the results of work, ensuring the transparency of the certification procedure, the independence of the results and the objectivity of decision-making.
Issuance of certificate of compliance in case of positive verification results.
Term of validity of the Vitality Leaf certificate is three years, provided that you successfully pass the annual inspection control. Now you have the right to use the Vitality Leaf ecolabel.
Using the ecolabel in communications and marketing
You include the ecolabel in the company's external communications in order to strengthen the brand and increase the trust among consumers and partners. We are ready to help!
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Step 1: Application from the manufacturer
1 - 2 days
You fill out the application in the form established by the certification body, sign it, seal and send it to the Ecoiogical Union.
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Step 2: Contract and payment
2 weeks
We review the application and decide whether certification is possible. If it is possible, then we calculate the certification fee and offer you to sign a contract. Work begins in case of 100% prepayment.
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Step 3: Documentation Analysis
3 weeks
You send the required documents to the certification body in electronic form to confirm compliance with the standard. We check the main part of the documents during the on-site audit of the enterprise.
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Step 4: On-site audit
1 - 3 days
Auditors inspect production site, warehouse and other premises, check the necessary documentation, evaluate production processes, evaluate management systems’ elements.
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Step 5: Expert opinion
Based on the verification process, we form an expert opinion on the compliance or non-compliance of the object with the criteria of the standard.
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Step 6: Expert Board
1 day
The board consists of the head and experts of the certification body. It analyzes the results of work, ensuring the transparency of the certification procedure, the independence of the results and the objectivity of decision-making.
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Step 7: Issuance of certificate of compliance in case of positive verification results.
10 days
Term of validity of the Vitality Leaf certificate is three years, provided that you successfully pass the annual inspection control. Now you have the right to use the Vitality Leaf ecolabel.
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Step 8: Using the ecolabel in communications and marketing
Constantly
You include the ecolabel in the company's external communications in order to strengthen the brand and increase the trust among consumers and partners. We are ready to help!
Cost
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from 155 000 rub
for the initial certification audit. Travel expenses and laboratory tests in an accredited laboratory are paid separately.
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70%
of the cost of primary certification is annual inspection control. Travel expenses and laboratory tests in an accredited laboratory are paid separately.
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0.1%
from the sales of certified products, but not less than 50000 rub and no more than 5 000 000 rub per year is the license fee for using the ecolabel. The system of discounts up to 30% is applied depending on of the number of products. Up to 25% of the fee for using the ecolabel can be set off in the form of confirmed marketing activities to promote the Vitality Leaf ecolabel and certified products. Small businesses have special conditions.
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The exact cost of certification is determined on the basis of the application. It depends on the number of certified products, the volume of its production and the area of the production site.
How to start?
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Check the standard for your product group in the «Standards List». Be sure to be ready to do this work with us!
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Send an application for certification to mail@ecounion.ru, and we will contact you (response time: 3-10 days).
Still have questions?